JOE RUSSO
CONSULTING
WEB TECH NYC

CLIENTS
CONTACT

CASE
STUDY 1

CASE
STUDY 2

CASE
STUDY 3

	Case Study 1
Client:	www.NewYorkEstateJewelry.com
Date:	2004-present
Languages:	Cold Fusion, SQL Server, XHTML/CSS/Ajax
Situation:	Diamond merchant adding retail sales to wholesale business. Wished to be able to manage inventory and client communications through custom admin tools.
Project:	Built several tools to manage site content including inventory, customer correspondences, sales, featured items and copy.
Result:	New retail revenue stream increased total revenues by 40% in first year and has increased each year since.

	Case Study 2
Client:	www.PolarCruises.com
Date:	2005-present
Languages:	Cold Fusion, SQL Server, XHTML/CSS/Ajax
Situation:	Client needed CMS and admin tools to facilitate sizeable data entry for north/south pole tour site.
Project:	Built numerous well-designed tools to manage site content. Components include content and client management tools.
Result:	This allowed a single staff person to re-enter all data to the new site in 2 months. (This originally took 10 months of data entry on the old site.)

	Case Study 3
Client:	www.thecreativeseed.com
Date:	2002-04
Languages:	Cold Fusion, SQL Server, XHTML/CSS
Situation:	A career & life coach with a national client base had outgrown her static brochure website.
Project:	Built tools for: client-managed personal webpages articles management scheduling automated newsletter construction and transmittal
Result:	Allowed The Creative Seed to: became a multi-service database-driven interactive website doubled the scope of marketing outreach double the client directory reduce staff